Email Marketing: A Complete Guide for Small Businesses
What email marketing is, why it works, how to build a list responsibly, plan a newsletter, automate, stay out of spam folders and measure what matters.
4 min read
Guides
Learn email marketing, one decision at a time
Start with the basics, then go deeper into newsletters, automation and tools. Every guide is written to be useful whichever platform you end up choosing.
Email marketing basics
The foundations: what email marketing is, how lists work and what to send.
GDPR and Email Marketing: A Plain-English Guide
A plain-English guide to GDPR for email marketers, covering consent, soft opt-in, double opt-in, unsubscribes, retention, DPAs, and how CAN-SPAM compares.
9 min read
Email Deliverability Checklist: How to Reach the Inbox
A practical deliverability checklist: SPF, DKIM and DMARC explained plainly, the 2024 Gmail and Yahoo sender rules, list hygiene, consent and warming.
6 min read
Email Marketing Metrics: What to Track and What to Do With It
Which email metrics actually matter, why open rates became unreliable after 2021, how to run a fair A/B test, and how to turn numbers into decisions.
7 min read
How to Build an Email List the Right Way
A practical, consent-first guide to growing an email list with lead magnets, well-placed signup forms, double opt-in, and plain-English privacy rules.
8 min read
Email automation
Welcome sequences, triggers and workflows that run while you work.
Email List Segmentation: Groups, Segments, Fields and Tags
How groups, segments, fields, and tags differ, practical segment ideas for shops, creators, and service businesses, and how to avoid over-segmenting.
6 min read
Welcome Email Sequence: A Practical Template with Timing
Why welcome emails matter, plus a five-email sequence with timing, purpose, and subject lines for each, writing tips, and how to set it up in any tool.
7 min read
Email marketing tools
How to choose and set up email marketing software.
MailerLite Review: Features, Pricing, Pros and Cons
An independent MailerLite review: what it does, who it suits, the 2026 plan changes, real limitations, and when another email platform is the better choice.
8 min read
MailerLite Pricing Explained: Plans, Limits and Discounts
How MailerLite pricing works after the June 2026 plan update: the Free, Comfort, Power and Enterprise plans, what drives the price, and how to estimate your cost.
4 min read
Getting Started with MailerLite: A Beginner’s Setup Guide
A step-by-step beginner’s guide to MailerLite: create your account, set up your audience, build a signup form, and send your first campaign.
6 min read
Email Marketing for WordPress: Forms, Lists and Your Store
How to add email marketing to a WordPress site: plugin options, embedding MailerLite forms, WooCommerce sync, form placement, consent and deliverability.
7 min read
Free Email Marketing Software Compared: What You Really Get
Free email marketing plans from MailerLite, Kit, Brevo, Mailchimp, Sender and MailPoet compared: limits, branding, support and what happens when you outgrow them.
6 min read
How to Choose Email Marketing Software: A Practical Framework
A practical framework for choosing email marketing software: pricing models, free plan limits, automation, e-commerce, deliverability, support and migration.
5 min read
Small business marketing
Practical email tactics for shops, studios and service businesses.
E-commerce Email Marketing: The Flows Every Online Store Needs
How to run email marketing for an online store: welcome, abandoned cart, post-purchase and win-back flows, timing, discounts and the metrics that matter.
8 min read
Email Marketing for Small Business: A Practical Starter Playbook
A practical email playbook for cafés, salons, trades, studios and consultants covering what to send, a monthly plan, collecting emails, and automations.
8 min read
Email marketing comparisons
Side-by-side looks at email platforms, with honest trade-offs.
MailerLite Alternatives: Brevo, Mailchimp, Kit and ActiveCampaign
A fair comparison of MailerLite with Brevo, Mailchimp, Kit and ActiveCampaign: pricing models, free plans, strengths, and which tool suits which kind of business.
4 min read
MailerLite vs Brevo: Subscriber Pricing vs Email Volume Pricing
MailerLite vs Brevo compared: pricing by subscribers vs by emails sent, free plan limits, channels like SMS and WhatsApp, and who should pick which.
7 min read
MailerLite vs Kit: Which Fits Creators and Small Businesses?
MailerLite vs Kit (formerly ConvertKit) compared on free plans, automation, creator tools, websites and paid plan pricing, with advice on who should pick which.
6 min read
MailerLite vs Mailchimp: An Honest Comparison
MailerLite vs Mailchimp compared on pricing models, free plans, sending limits, automation, testing and support, with clear advice on who should pick which.
6 min read