Email Marketing: A Complete Guide for Small Businesses
What email marketing is, why it works, how to build a list responsibly, plan a newsletter, automate, stay out of spam folders and measure what matters.
4 min read
Guides
Email marketing basics
The foundations: what email marketing is, how lists work and what to send.
GDPR and Email Marketing: A Plain-English Guide
A plain-English guide to GDPR for email marketers, covering consent, soft opt-in, double opt-in, unsubscribes, retention, DPAs, and how CAN-SPAM compares.
9 min read
Email Deliverability Checklist: How to Reach the Inbox
A practical deliverability checklist: SPF, DKIM and DMARC explained plainly, the 2024 Gmail and Yahoo sender rules, list hygiene, consent and warming.
6 min read
Email Marketing Metrics: What to Track and What to Do With It
Which email metrics actually matter, why open rates became unreliable after 2021, how to run a fair A/B test, and how to turn numbers into decisions.
7 min read
How to Build an Email List the Right Way
A practical, consent-first guide to growing an email list with lead magnets, well-placed signup forms, double opt-in, and plain-English privacy rules.
8 min read
About these guides
Email marketing works best when the basics are in place before you think about tactics. These guides cover the groundwork: building a list of people who actually asked to hear from you, staying on the right side of GDPR and anti-spam rules, getting your emails into the inbox, and measuring what happens after you hit send.
New to email marketing? Start with our email marketing guide for the big picture, then read how to build an email list. Once you are sending regularly, the deliverability checklist and metrics guide help you keep results healthy.