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Email marketing tools

How to choose and set up email marketing software.

About these guides

Choosing email marketing software is mostly about matching a tool to your list size, budget and the features you will really use. These guides help you compare options without the marketing gloss, from free plans to paid tiers, and show you how to set up a platform once you have picked one.

Start with how to choose email marketing software for a checklist, or see what you can get for nothing in free email marketing software. If MailerLite is on your shortlist, our review, pricing guide and setup guide cover it in depth.