E-commerce Email Marketing: The Flows Every Online Store Needs
How to run email marketing for an online store: welcome, abandoned cart, post-purchase and win-back flows, timing, discounts and the metrics that matter.
8 min read
Guides
Small business marketing
Practical email tactics for shops, studios and service businesses.
Email Marketing for Small Business: A Practical Starter Playbook
A practical email playbook for cafés, salons, trades, studios and consultants covering what to send, a monthly plan, collecting emails, and automations.
8 min read
About these guides
Small businesses rarely have a marketing team, so email has to fit around everything else. These guides focus on what gives the most return for the time you put in: a simple sending plan, a handful of automated emails that work in the background, and campaigns that bring customers back without discounting everything.
If you run a service business, studio or local shop, start with email marketing for small business for a starter plan you can follow in a few hours. Selling online? E-commerce email marketing covers the flows that matter most for shops, such as welcome, abandoned cart and post-purchase emails, and the numbers worth tracking.