MailerLite Review: Features, Pricing, Pros and Cons

MailerLite is an email marketing platform that combines newsletters, automation, signup forms, landing pages and simple websites in one tool. It has a reputation for being approachable, and its pricing starts low, so it often comes up when small businesses look for something simpler than Mailchimp or cheaper than ActiveCampaign.

This review explains what MailerLite does, what changed with the June 2026 plan update, where it falls short, and who should look elsewhere. All product details below were checked against MailerLite’s official website on the date shown above. Our opinions are labelled as such.

Overview

What it is

Email marketing platform with automation, forms, landing pages and websites

Plans

Free, Comfort, Power, Enterprise

Free plan

250 subscribers, 2,500 emails/month, 2 seats

Paid plans from

$12/month (Comfort), $25/month (Power)

Pricing model

Based on the number of active subscribers

Launched

2010

Sources: MailerLite pricing, About MailerLite. Prices in USD at the smallest list size.

What is MailerLite?

MailerLite is software for collecting email subscribers and sending them emails, either as one-off campaigns (a newsletter, an announcement) or as automated sequences triggered by what subscribers do (joining a list, buying a product).

According to its About page, the company started as a web design agency in 2005, and MailerLite itself launched in 2010. It describes itself as a fully remote company. Over the years it has grown beyond email: the current product also includes landing pages, a website and blog builder, pop-ups, surveys, and tools for selling digital products and paid newsletters through Stripe.

Who is MailerLite designed for?

MailerLite is aimed at small and growing businesses, creators and organizations that want professional email marketing without a steep learning curve. Typical users include:

• Freelancers and service businesses sending a monthly newsletter to clients and prospects.
• Creators and writers running a newsletter, sometimes a paid one.
• Online shops on Shopify or WooCommerce that want welcome and follow-up emails.
• Nonprofits that keep supporters updated. MailerLite lists a 30% nonprofit discount.

Main features

• Email editors

  Drag & drop, a simple editor and a custom HTML editor, with 70+ content blocks.

• Automation builder

  A visual workflow builder with ready-made templates.

• Forms and pop-ups

  Embedded forms and pop-ups, including teaser and promotion styles.

• Landing pages and websites

  Hosted landing pages and a website builder that includes blogging.

• Audience tools

  Groups, segments, custom fields and dynamic content.

• Selling

  Digital products, bookings and paid newsletters via Stripe.

• Testing and timing

  A/B testing on every plan and Smart Sending to optimize send times.

• AI tools (HeyLite Intelligence)

  AI writing, subject lines, HTML emails and landing pages, Smart sending, and an MCP server for ChatGPT, Claude and Cursor.

Source: MailerLite features. Some features are limited to paid plans. See the pricing section below.

Email campaigns and newsletters

Most people use MailerLite for regular campaigns, such as a weekly newsletter or a product announcement. There are three ways to build an email:

1. Drag & drop editor: build a designed email from blocks (text, images, buttons, product blocks, countdown timers, surveys and more). MailerLite says it offers over 70 content blocks.
2. Simple editor: for plain, letter-style emails that read like a personal note. Many newsletter writers prefer this look.
3. Custom HTML editor: for teams with their own coded templates. Since June 2026 it is also available on the Free plan, according to MailerLite’s free-plan update FAQ.

Campaigns can be A/B tested on subject line, sender name or send time on all plans, including Free. RSS campaigns, which turn new blog posts into emails automatically, and auto resend to people who didn’t open are reserved for paid plans.

Automation

MailerLite’s automation builder is a visual canvas. You choose a trigger, such as a subscriber joining a group or completing a form, and then add emails, delays and conditions. Templates cover common workflows such as a welcome series.

The plan limits matter here:

• Free: 3 active automations (up to 5 steps each).
• Comfort: 50 active automations (up to 100 steps each).
• Power: unlimited automations, and it is the only plan that offers multiple triggers per workflow.

If you are new to automation, start with a welcome sequence. Our guide to writing a welcome email sequence includes a ready-to-adapt plan.

Landing pages, forms and websites

MailerLite includes the tools to collect subscribers, not just email them:

• Embedded forms for your existing website.
• Pop-ups, including teaser and “spin-the-wheel” promotion styles.
• Hosted landing pages, useful when you don’t have a website or want a dedicated page for a lead magnet.
• A website builder with blog support, enough for a simple site.

On the Free plan you get 3 forms, 1 landing page and 1 website (up to 5 pages). Comfort raises this to 10 forms and 10 landing pages and websites combined, and Power removes those limits. Paid plans also let you remove MailerLite branding.

Audience management

Subscribers are organized with groups (lists you add people to, such as “Customers” or “Workshop attendees”), segments (saved filters based on fields or behavior, which update automatically), and custom fields (data such as first name or city). Dynamic content shows different blocks of one email to different subscribers.

A preference center, where subscribers choose which emails they want, is a paid-plan feature. For ideas on organizing a list, see our guide to email list segmentation.

Integrations and e-commerce

MailerLite’s features page lists 150+ integrations, including Shopify and WooCommerce for online stores. Through Zapier you can connect thousands of other apps. There is also a documented REST API for developers.

For selling, MailerLite connects with Stripe to take one-time or recurring payments for digital products, bookings and paid newsletter subscriptions. Paid newsletters require a paid plan.

AI tools: HeyLite Intelligence

MailerLite’s AI features are grouped under the name HeyLite Intelligence. Some are included on every plan, others need a paid plan, and a few are still in beta. According to MailerLite’s HeyLite Intelligence overview, the toolkit includes:

HeyLite Intelligence tools by plan

Criteria	What it does	Plans
AI writing assistant	Writes text from a short prompt in the email, landing page and pop-up editors, in the tone you choose	Comfort, Power (most credits on Power)
AI subject line generator	Suggests several subject lines for a campaign	All plans (fewer credits on Free)
AI-generated HTML emails (beta)	Builds or edits a campaign in the custom HTML editor from a plain-English description	Comfort, Power
AI-generated landing pages	Creates several landing page options from a short questionnaire about your business	Comfort, Power (one try on Free)
Smart sending	Delivers each campaign at the time each subscriber is most likely to engage	Comfort, Power
HeyLite insights (beta)	Recommendations on re-engagement, send times and deliverability	Comfort, Power (limited rollout)
MCP server	Connects your account to AI assistants such as ChatGPT, Claude and Cursor	All plans, including Free

Connecting MailerLite to ChatGPT, Claude or Cursor

The MCP server stands out because it works on every plan, Free included. You connect your MailerLite account to an AI assistant you already use in a few clicks, without code or API keys. You then work with your account through plain-language prompts. For example, you can ask it to find subscribers who haven’t clicked in recent campaigns and draft a re-engagement campaign or automation for them, compare the performance of your newsletters, or break down your subscribers by country.

The AI tool may have its own requirements: MailerLite’s MCP setup guide notes that Claude needs a Pro, Max, Team or Enterprise plan, while ChatGPT and Cursor work on free or paid plans. MailerLite says it doesn’t send your data to the AI tool by itself; the tool only accesses your account when you give it a command.

Account approval

MailerLite checks every new account, but the process is automatic and part of signup. Accounts are approved or rejected straight away, so there is no waiting period before you can send. Under MailerLite’s terms of service, some industries and types of content are not permitted.

Pricing overview

MailerLite charges by the number of active subscribers, not by features. In MailerLite’s own words, “pricing is based on usage, not feature access.”

MailerLite plans compared

Criteria	Free	Comfort	Power	Enterprise
Price	Free	From $12/mo	From $25/mo	Custom quote
Subscribers	Up to 250	Tiered by list size	Tiered by list size	Lists of 200,000+ subscribers
Emails	2,500/month	10× subscriber tier	Unlimited (fair use)	Custom
User seats	2	3	Unlimited	Unlimited
Support	Knowledge base	Email support	Live chat and email support	Priority + success manager

New accounts get a 14-day free trial of premium features, including full support with live chat, so you can try the paid tools before choosing a plan.

For a deeper explanation of tiers, discounts and what happens when you outgrow a limit, read our MailerLite pricing guide.

Pros and cons

Limitations to be aware of

• The Free plan shrank in June 2026. Many articles still quote the previous limits of 500 subscribers and 12,000 emails a month. The current free limit is 250 subscribers. If you go over a limit, MailerLite pauses sending, automations and new signups until you upgrade or reduce your list.
• Support depends on your plan. Free users get the knowledge base. Comfort adds email support, and Power adds live chat.
• Automation is capable, not enterprise-grade. For lead scoring, a sales CRM or complex branching across channels, platforms such as ActiveCampaign are built for that work.
• Some business types are not allowed. MailerLite’s terms list prohibited content categories, so check them before migrating.

Alternatives

MailerLite is one good option among several. Briefly:

• Mailchimp has a wider marketing suite, but its Free plan is tighter (250 contacts and 500 sends a month).
• Kit (formerly ConvertKit) offers a free plan for up to 10,000 subscribers, aimed at creators, though automations need a paid plan.
• Brevo charges mainly by emails sent rather than contacts, which can suit large, rarely emailed lists.
• ActiveCampaign goes much deeper on automation and CRM, at a higher price and with no free plan.

Our MailerLite alternatives page compares them in detail.

Who should consider MailerLite?

• You want a capable email platform you can learn in an afternoon.
• You need forms and landing pages but don’t want to pay for separate tools.
• Your list is small to mid-sized and you want predictable, subscriber-based pricing.
• You want to sell a digital product or paid newsletter without extra software.

Who should consider another platform?

• You want to stay free with more than 250 subscribers. Kit’s free plan is far larger.
• Your sales team needs a CRM with deals and lead scoring. Look at ActiveCampaign.
• You have a large list that you email rarely. A volume-based tool such as Brevo may cost less.

See MailerLite for yourself

The Free plan is the easiest way to test the editor, forms and automation builder on your own content.

Try MailerLite free(opens MailerLite in a new tab)

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Final recommendation