MailerLite Pricing Explained: Plans, Limits and Discounts

MailerLite’s pricing is simple once you know the one rule that drives it: you pay for the number of subscribers on your list. The plan you choose decides which features and limits you get. This guide explains the current plans, what changed in June 2026, and how to estimate your monthly cost.

How MailerLite pricing works

Three things determine what you pay:

1. Your plan: Free, Comfort, Power or Enterprise. Higher plans unlock features and raise limits.
2. Your number of active subscribers: paid plans are priced in tiers. As your list grows past a tier boundary, your price moves up to the next tier.
3. How you pay: annual billing saves 10%. Eligible nonprofits get 30% off. Only one discount applies at a time.

MailerLite’s pricing page puts it simply: “pricing is based on usage, not feature access.” In practice that means the number of emails you can send is tied to your subscriber tier on Comfort. Power removes the sending cap, subject to a fair-use policy.

The plans at a glance

MailerLite plans and limits

Criteria	Free	Comfort	Power	Enterprise
Starting price	$0	$12/month	$25/month	Custom quote
Subscribers	Up to 250	Tiered	Tiered	Lists of 200,000+ subscribers
Monthly emails	2,500	10× your subscriber tier	Unlimited (fair use)	Custom
User seats	2	3	Unlimited	Unlimited
Automations	3 active automations (up to 5 steps each)	50 active automations (up to 100 steps each)	Unlimited	Unlimited
Support	Knowledge base	Email support	Live chat and email support	Priority support with a dedicated success manager

Free

The Free plan is for testing MailerLite or running a small list. It includes 250 subscribers, 2,500 emails a month, 2 user seats, 3 active automations (up to 5 steps each), 3 forms, 1 landing page and 1 website (up to 5 pages). Support is knowledge base only.

In June 2026 MailerLite reduced the free subscriber and email limits, but it also opened several features to Free users, including the custom HTML editor, custom templates, blogs and promotional pop-ups. Free accounts can also use the AI subject line generator (with limited credits) and MailerLite’s MCP server, which connects your account to ChatGPT, Claude or Cursor.

Comfort (formerly Growing Business)

Comfort is the plan most small businesses will end up on. It starts at $12 a month and adds 3 seats, 50 active automations (up to 100 steps each), more forms and landing pages, and email support. Paid-plan features include auto resend, unlimited templates, a preference center, RSS campaigns, paid newsletters, and removing the MailerLite logo from your emails. Paid plans also unlock most of MailerLite’s HeyLite Intelligence AI tools: the AI writing assistant, AI-generated HTML emails and landing pages, and Smart sending.

Power (formerly Advanced)

Power starts at $25 a month and removes most caps: unlimited seats, automations, forms and sites, and unlimited sending under fair use. It is the only plan with multiple triggers per automation and adds live chat support.

Enterprise

For lists of 200,000 subscribers or more. Pricing is quoted individually and includes priority support, deliverability support and a dedicated success manager. A dedicated IP address is available as an add-on.

Free trial

New MailerLite accounts get a 14-day free trial of premium features, with full support including live chat. It’s a good way to try paid-plan tools before you decide whether you need them.

Factors that affect your price

• List size. This is the biggest factor. Removing inactive and bounced subscribers keeps you in a lower tier, and it is good for deliverability too.
• Monthly or annual billing. Annual billing saves 10%, but you commit for a year.
• Plan choice. On Comfort, your monthly email allowance is tied to your tier. If you send very frequently, Power’s unlimited sending may be worth the higher price.
• Nonprofit status. Eligible nonprofits get 30% off.
• Currency. MailerLite shows prices in USD and EUR. Taxes may be added depending on where you are.

How to estimate your cost

1. Count your active subscribers today, and estimate where you’ll be in 12 months.
2. Decide which features you need. If you need multiple automation triggers or live chat support, you need Power. Otherwise Comfort is the usual starting point.
3. Estimate how many emails you send per month. On Comfort, check that your sending fits within 10× your subscriber tier.
4. Look up the exact tier price on the official pricing page. Move the subscriber slider to your expected list size.
5. Compare monthly against annual billing. Annual saves 10% if you’re confident you’ll stay.

Is MailerLite good value?

At the smallest tiers, MailerLite’s paid plans are among the lower-cost options for a full-featured tool that includes forms, landing pages and automation. Value depends on your situation, though:

• If you have thousands of subscribers but send rarely, a tool that charges by emails sent (such as Brevo) may cost less.
• If you want to stay free with a larger list, Kit’s free plan allows up to 10,000 subscribers, though without automations.
• If you need advanced automation and CRM, paying more for ActiveCampaign may be better value than working around MailerLite’s limits.

Our MailerLite alternatives comparison looks at these trade-offs in more detail.

Check current prices for your list size

MailerLite’s pricing page has a subscriber slider that shows the exact monthly and annual price for your list.

Check MailerLite pricing(opens MailerLite in a new tab)

Affiliate link: we may earn a commission. Disclosure